ENTERTAINMENT-NEWS-CYCLING-KBL joins as Partner for First Ever Kenya Cycling Festival;

-This is set to take place at the Hell’s Gate National Park on Saturday 19th and 20th August 2023;
NELSON WANJALA-IMG KENYA LIMITED;
Kenya Breweries Limited (KBL), through its low-alcohol beer brand, White Cap Crisp, has announced its involvement in the inaugural Hell’s Gate Biking Festival.
The Festival is a recreational cycling and adventure spectacle that is geared towards creating awareness on environmental conservation in Kenyan National Parks, with the first of the cycling festival set to take place at the Hell’s Gate National Park on Saturday 19th and 20th August 2023.

The White Cap brand has increased its overall footprint within similar adrenaline sports and events as it continues to prioritise its key messaging around adventure and environmental conservation by way of partnership with various sporting associations.
The mid-August occasion is expected to draw more than 5000 seasoned and novice cyclists, thereby bolstering efforts to promote the sustainability agenda and socio-economic initiatives at the park.
This will be the first Biking Festival to be hosted at a National Park in East and Central Africa, a spectacle that will encourage the growth of the sport within the country.
Whistle Africa Events Proprietor and Hell’s Gate Biking Festival Organiser Said Jeremiah Njanja said “We are delighted to have Kenya Breweries through their brand White Cap Crisp come on board for this year’s biking festival. The fact that White Cap Crisp made the decision to involve itself in an event like this during its inaugural edition is testament to the positive work being done to increase the awareness and support around the environmental conservation agenda.”

“Preparations for this year’s event are nearly complete; as we close in on the festival in two weeks’ time on the 19th and 20th of August and we expect another great outing for both participants and fans to one of Kenya’s most spectacular parks in the country,”He added.
White Cap Brand Manager Prudence Mukami speaking on their involvement, endorsed the role of Hell’s Gate Biking Festival will have in the continued sensitisation of Kenyans to the environmental conservation agenda through the event.

“White Cap Crisp and Kenya Breweries are thrilled to participate in the inaugural Hell’s Gate Biking Festival, which is , for the first time, being held at a Kenyan National Park. We remain committed to promoting sustainable practices in all our engagements and collaborating with trailblazing organisations such as Whistle Africa Tours will help raise awareness about this critical agenda among our stakeholders,”Said Mukami.
The White Cap brand has been actively involved within spaces that promote the environmental conservation agenda.
In the past three years they’ve significantly invested in the environmental conservation space through various campaigns including Climb for Trees in Mount Kenya, partnerships with the Rhino Ark Charitable Trust, Aberdare Forest Fencing among others.

The 2023 edition of the event that will be held at the Hell’s Gate National Park will see part of the funds raised go towards increasing sustainability efforts around the park and its environs.
White Cap Crisp is the latest addition to the renowned Kenyan premium beer brand White Cap and offers a refreshing and innovative option in the beer market.
Combining tradition with innovation, this low-alcohol variant maintains the exceptional flavour of the original White Cap while delivering a light, refreshing drinking experience.
White Cap Crisp, offers a unique drinking experience while maintaining a lower alcohol content and Crafted with precision and expertise, White Cap Crisp delivers a crisp and clean flavour profile that is sure to delight the taste buds.
With its balanced flavour profile and lower alcohol content, White Cap Crisp ensures that everyone can enjoy the distinctive White Cap experience.
In response to evolving consumer preferences, the brewers introduced White Cap Crisp as a low-alcohol option.

Crafted with meticulous attention to detail, this beer variant ensures a low-alcohol content without compromising on taste. Using only the finest locally sourced barley and hops, White Cap Crisp offers a crisp, clean profile with a subtle hint of bitterness.
White Cap Crisp appeals to those seeking a more balanced lifestyle without compromising on flavour.

Whether it’s social gatherings, outdoor activities, or simply enjoying a beer after a long day, White Cap Crisp provides a refreshing option for all occasions.
ENDS;