-Sponsorship positions KBL as the official alcoholic beverage and entertainment partner for the event set from 11th to 13th October 2024 at the Kenyatta Stadium in Machakos County;
DOUGLAS MWALE-IMG KENYA LIMITED;
Kenya Breweries Limited (KBL), through its flagship brand, Tusker announced a Ksh.22 million partnership with the Kenya Rugby Union (KRU) to support this year’s Safari Sevens tournament.
The sponsorship positions KBL as the official alcoholic beverage and entertainment partner for the event, which is set to take place from 11th to 13th October 2024 at the Kenyatta Stadium in Machakos County.
Tusker first became the title sponsor of the Safari Sevens in the early 1990s, establishing itself as a key player in the development and growth of the sport in the Country.
This year’s partnership marks yet another milestone in that legacy, further solidifying the brand’s dedication to both the tournament and the sport of Rugby.
KBL Managing Director Mark Ocitti expressed the Company’s pride in being part of Kenya’s Rugby story saying they are thrilled to once again be involved in this prestigious tournament.
“Rugby holds a special place in our hearts, and we are proud to continue our legacy of supporting the Safari Sevens. Following our successful sponsorship of the 2024 National Sevens Circuit, this Ksh.22 million investment reaffirms our continued commitment to the growth and development of Rugby in Kenya. We see this as an opportunity to contribute to both the present and the future of the Sport, helping to nurture the next generation of talent while also providing fans with an exciting, unforgettable experience,” said Ocitti.
Ocitti emphasized KBL’s dedication to ensuring that the Safari Sevens remains one of the most vibrant and well-supported events in the regional rugby calendar.
“We believe in the power of sports to unite people, and the Safari Sevens is a perfect example of this. Through this sponsorship, we aim to enhance the overall experience for fans, players, and teams, offering not just top-tier rugby but also world-class entertainment. Our goal is to make the 2024 Safari Sevens a memorable occasion for everyone involved, “He noted.
KRU Vice-Chairman Moses Ndale welcomed the partnership, acknowledging the significant role KBL and the Tusker brand have played in supporting rugby over the years.
“KBL has been one of our most consistent and valuable partners, and we are delighted to have them on board once again for this year’s Safari Sevens. Their support over the years has been instrumental in elevating the tournament to the level it enjoys today. When you think of Rugby in Kenya, the name Tusker inevitably comes to mind,”said Ndale.
He pointed out that It’s a brand that has become synonymous with the Sport, and they are grateful for their continued backing.
Ndale also highlighted the importance of the sponsorship in ensuring the smooth running of the tournament, especially given the logistical challenges involved in hosting an event of such scale.
“Organizing the Safari Sevens is no small feat. We are welcoming teams from across the globe, and there are many aspects of the event that require substantial financial support. This sponsorship will go a long way in covering key costs, from team logistics to ensuring top-quality entertainment for the fans. Our aim is to create an atmosphere that rugby enthusiasts will cherish for years to come, and with KBL’s help, we are confident of delivering a world-class event, “said Ndale.
He said that in addition to the Rugby action, KBL’s sponsorship will bring a unique entertainment experience to the Safari Sevens, enhancing the festival atmosphere that the tournament is known for and Fans can expect a wide array of activities, including live music performances, food and drink offerings, and a vibrant fan zone, all designed to ensure an unforgettable experience for spectators.
“This sponsorship is not just about Rugby. It’s about creating a holistic experience for everyone attending. Rugby is a Sport that brings people together, and we want to ensure that whether you’re a die-hard fan or a casual spectator, you leave with memories that last a lifetime. That’s what Tusker and KBL are all about bringing people together to celebrate the best of Kenyan culture, sports, and entertainment, “noted Ndale.
The Safari Sevens has long been regarded as one of the premier Rugby events in Africa, drawing both Professional and Amateur teams from around the world.
This year, the tournament will feature a diverse line-up of teams across both the Men’s and women’s categories. The confirmed teams so far are;
Men’s Teams-Kenya Shujaa (Defending champions), Kenya Morans, Uganda, Zimbabwe, Qatar, Shogun Rugby, Tropic 7s, Mayotte.
Women’s Teams-Kenya Lionesses, Kenya Cubs, Uganda, Zimbabwe, Tunisia, Tropic 7s, Spanish Barbarians, Shogun Rugby.
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