ENVIRONMENT-NEWS-KCB leads afforestation efforts ahead of the 2024 WRC Safari rally;

February 26, 2024 Modified date: February 26, 2024

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KBC-TREE PLANTING — Nickhil Sachania and Tauseef Khan, sponsored rally drivers by KCB, inspect the growth of a tree they planted during last year's World Rally Championship at Naivasha Boys Boarding Primary School. KCB's commitment to sustainability is evident as they have planted numerous trees nationwide. Photo by Abigael Ndanu, Oxygene PR.

-The KCB WRC team planted several trees at Milimani Primary School in Naivasha,Kenya an initiative which is part of the bank’s support to greening Kenya through the KCB Linda Miti project aiming to plant and nurture 1.8 million trees by 2028;

ABIGAEL NDANU-OXYGENE PR;

KCB Bank in collaboration with its rally-sponsored drivers has embarked on an ambitious drive to plant 2,000 trees as part of its afforestation efforts ahead of the 2024 WRC Safari Rally set for the Easter Weekend in Naivasha.

The initiative is part of the bank’s support to greening Kenya through the KCB Linda Miti project, which aims to plant and nurture 1.8 million trees by 2028.

Catherine Murithi, Manager of Corporate Communication and Sustainability at NBK, participates in a tree-planting initiative at Milimani Primary and Secondary School in Naivasha. KCB and NBK join hands to promote this year’s World Rally Championship theme, “Gurumisha na KCB,” while emphasizing their commitment to sustainability efforts. Photo by Abigael Ndanu, Oxygene PR.

Since its launch in 2022, the initiative in collaboration with its branches across the country and partner schools has so far planted more than 314,000 trees with a target of exceeding this number this year.

KCB Group Head of Corporate & Regulatory Affairs Judith Sidi Odhiambo emphasized during a tree planting exercise at Milimani Primary School in Naivasha Kenya that the move is a strategic one as it exemplifies the bank’s dedication to environmental conservation to support local communities, promote sustainable practices, and leave an impactful legacy for future generations.

From left, Judith Sidi, KCB’s Head of Corporate and Regulatory Affairs, joins rally drivers Nickhil Sachania and Tauseef Khan, sponsored by KCB, along with Deputy Head Teacher Gabriel Muhoro, in planting a tree. KCB continues its commitment to championing this year’s World Rally Championship theme, “Gurumisha na KCB,” while prioritizing sustainability initiatives. Photo by Abigael Ndanu, Oxygene PR.

“The 2024 WRC Rally provides an excellent opportunity for KCB to make a positive impact on the environment, economy, communities, and our customers. With a sponsorship of KShs. 195 million for this year’s rally, our goal is to ensure that this event emerges as a platform through which motorsport and environmental conversation efforts are elevated to higher levels,” Sidi said.

Nickhil Sachania and Tauseef Khan, sponsored rally drivers by KCB, water a tree they planted during a tree planning exercise at Milimani Primary and Secondary School, Naivasha. KCB’s commitment to sustainability is evident as they have planted numerous trees nationwide. Photo by Abigael Ndanu, Oxygene PR.

Reigning Safari Rally Champion Sebastian Ogier is expected to headline the global spectacle alongside his Toyota Gazoo racing team, other renowned international drivers as well as local drivers led by African Rally Champion Karan Patel who recently renewed his sponsorship contract with KCB.

Touted as the toughest rally in the World Rally Championship (WRC) circuit, the four-day event will mark the third leg of the world series after the iconic Rallye Monte-Carlo in January and Rally Sweden in February.

This shift to Easter weekend in Kenya will provide an even sterner test for the drivers as it coincides with the beginning of Naivasha’s rainy season.

The tree-planting exercises are scheduled to take place at Embakasi, Buruburu, and Gilgil Primary Schools.

This strategic decision to plant trees within school premises ensures that the trees planted will be nurtured to maturity, contributing to a sustainable and green environment for years to come.

KCB Bank footprint in sports support in the country is expansive and cuts across various sports disciplines.

The bank has its sports brand assets that include the KCB Women Volleyball Club, KCB Football Club and KCB Rugby Club besides other sports including Chess, athletics, and golf.

The long-standing tradition of sponsoring major sporting events in the country has seen the Bank pump millions of shillings in sponsorships over the years.

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