-The event that brought together gamers, developers, influencers, investor, and pop culture fans for a day of learning, fun, and big ideas, is to support eSports and game development in Kenya.
ERIC MUCHANGI-OXYGENE PR.
Safaricom (NSE: SCOM) has held its first-ever Gaming Conference at the Michael Joseph Centre, Nairobi, to Power Youth and Digital Creativity in Africa.
The forum themed ‘Level Up Africa: Unlocking Gaming Potential in Africa’ explored how gaming is shaping the future from eSports and game development to the role of tech, policy and investment in growing Africa’s gaming scene.
Additionally, the conference was a vibrant celebration of pop culture, featuring movies, TV shows, music, cosplay, performances and merchandise exhibitions.
Chief Consumer Business Officer at Safaricom Fawzia Ali-Kimanthi said, “Gaming is more than just play, it’s talent, creativity, and opportunity. At Safaricom, we believe in powering the youth and building platforms where skills can turn into careers, innovations, and thriving communities.”
The event also sparked conversations about challenges in the space, including the need for stronger policies, more investment for developers and support to keep African talent from moving abroad.
Safaricom has been a long-standing supporter of the gaming and eSports ecosystem through its youth-focused platforms and sponsorships.
In 2019, the company launched an eSports tournament in partnership with Pro Series Gaming (PSG), targeting youth aged 18-26 who were exploring gaming as a career path.
The tournament doubled up as a mentorship and empowerment platform for both casual and avid gamers nationwide.
In 2021, Safaricom introduced an online gaming competition for customers using its Games Lounge service. The 8-week MobiPlay Challenge saw customers compete on simple puzzles, arcade and action games with daily and weekly prizes as well as a grand prize up for grabs.
Last year, Safaricom launched a 90-day online gaming challenge dubbed ‘Wai Ndai’ that saw customers compete for daily cash vouchers totaling Ksh. 500,000 and a Grand Prize of three Suzuki Altos.
More recently, Safaricom sponsored the 2025 Otamatsuri Gaming Convention held at KICC, where it powered the entire experience through its 5G network.
Participants enjoyed high-speed, low-latency, and reliable connectivity, enabling seamless gameplay and online interactions.
ENDS.
KINDLY ADVERTISE WITH US.
FOR YOUR GOLF/SPORTS/BUSINESS/ENVIRONMENT/HEALTH/OPINIONS/SPONSORED CONTENTS OR BUSINESS PROMO,
CONTACT US.
mmaarufu@gmail.com.
golfnewslinks@gmail.com.
Phone/What’s up…+254726614604.
+254722415598.
