-Its set to take place in Samburu County from Friday,29th, May, bringing together competitors, conservationists, sponsors, and adventure enthusiasts for one of Kenya’s most iconic conservation fundraising events.
-The event, organized by the Rhino Ark Charitable Trust, has raised more than KES 2.7 billion since its inception in 1989 to support the protection of Kenya’s critical ecosystems and water towers.
-This will include the Aberdare Range, Mount Kenya, the Mau Forest Complex, and Kakamega Forest.
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Kenya Breweries Limited (KBL), through its premium heritage beer brand White Cap, has announced a Ksh. 2.3 million sponsorships towards the 37th, edition of the Rhino Charge, reaffirming the brand’s long-standing commitment to environmental conservation and sustainable adventure.
The announcement comes ahead of the 2026 Rhino Charge set to take place in Samburu County from Friday,29th, May, bringing together competitors, conservationists, sponsors, and adventure enthusiasts for one of Kenya’s most iconic conservation fundraising events.
The event, organized by the Rhino Ark Charitable Trust, has raised more than Ksh 2.7 billion since its inception in 1989 to support the protection of Kenya’s critical ecosystems and water towers, including the Aberdare Range, Mount Kenya, the Mau Forest Complex, and Kakamega Forest.
KBL Senior Brand Manager, Rediet Yigezu noted that White Cap’s continued partnership with the Rhino Charge reflects the brand’s strong alignment with conservation, sustainability, and responsible outdoor adventure.
“White Cap views the Rhino Charge not just as a thrilling motorsport challenge, but as a vital platform for environmental stewardship. Through this sponsorship, we are proud to contribute towards the protection of Kenya’s natural heritage and support conservation efforts that directly impact communities and ecosystems across the country,” said Yigezu.
Beyond the core sponsorship, White Cap Lager will also sponsor four competing teams participating in this year’s Charge, namely Geco Chargers, Bush Babes, Charging Hippos, and EV Explorers.
“Beyond supporting the event itself, we are especially proud to stand behind teams such as Geco Chargers, Bush Babes, Charging Hippos, and EV Explorers, who truly embody the adventurous spirit, resilience, and conservation purpose of the Rhino Charge. Their participation reflects the growing passion among Kenyans to actively contribute towards protecting our environment while showcasing teamwork and innovation in one of the toughest motorsport challenges in the country,” added Yigezu.
This year’s edition has attracted a full entry list of 65 competition vehicles, including seven new entrants, underscoring the growing appeal and sustainability of the event among a new generation of conservation champions.
The 2026 Rhino Charge will be hosted in Samburu County, whose rugged semi-arid terrain and rich cultural heritage provide a fitting backdrop for this year’s theme: Adventure, Community, Conservation.
Among the key milestones by Rhino Ark in the last year include the completion of a 32-kilometre electric fence along the northern boundary of South Western Mau Forest, continued fencing progress around Mount Kenya and Kakamega Forest, and the establishment of an Endowment Fund aimed at securing sustainable long-term financing for conservation work.
The Rhino Charge remains one of Kenya’s most unique environmental conservation initiatives and this year’s event will kick off with the scrutineering exercise on the first day on Friday, the main competition on Saturday, May 30th, and close on Sunday, May 31st.
ENDS.
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