-This will go towards the planning of the 4-day 2024 WRC Safari Rally event that will be staged in Naivasha during the Easter weekend;
BRIAN JAYSINS-OXYGENE PR;
CFAO Motors Kenya, the leading automotive dealers in Kenya has announced a sponsorship of Kshs. 30 million that will go towards the planning of the 4-day 2024 WRC Safari Rally event that will be staged in Naivasha during the Easter weekend.
This marks the fourth consecutive time that CFAO Motors Kenya is participating in the global motorsport showpiece which has seen its Toyota Gazoo Racing Team record major wins in the past editions.
Speaking during the cheque handover ceremony, CFAO Motors Kenya Managing Director, Arvinder Reel said that they are delighted to once again be part of the exciting global motorsports event which will be used as a platform to further entrench Toyota’s value proposition underpinned by the brand’s values of Quality, Durability and Reliability.
“This year’s WRC Safari Rally offers us an opportunity to consider how to create a better world, a stronger sports system, and a path towards equity and sustainability. By entrenching SDGs, we are part of a global initiative that considers how social inclusion, poverty, the environment, education, and other key areas are connected and influence the lives of current and future sports participants, “said Arvinder.
In this regard, CFAO Motors Kenya will be showcasing its Mild Hybrid Electric Vehicle (MHEV) Hilux pickup and the GR Hilux as the official route openers and throughout the rally, there will be a display of the RAV 4 Hybrid and the Corolla Cross Hybrid.
Additionally, CFAO Motors Kenya will be entrenching the Toyota brand’s core value proposition of Quality, Durability, and Reliability (QDR).
This is in line with its commitment to delivering high-quality vehicles that can withstand the most demanding challenges is exemplified by our GR team, which has secured multiple victories in the Safari Rally.
These models represent the pinnacle of performance and innovation, embodying the spirit of Gazoo Racing.
At the same time, CFAO Motors Kenya has unveiled two-time African Athletics Champion, Ferdinand Omanyala as its Brand Ambassador.
His local and global achievements will be instrumental in showcasing Kenya’s talent and support for young people to fully harness their potential.
As part of its role as a responsible corporate citizen, CFAO Motors Kenya in collaboration with the Toyota Gazoo Racing Team will be launching a nationwide road safety campaign for school going children.
The exercise will involve the distribution of 10,000 glowing wristbands to primary schools to create awareness of road safety in communities.
This year’s WRC Safari Rally has attracted over 50 foreign and local drivers including the defending the winning Toyota Gazoo racing team composed of, Kalle Rovanperä, Elfyn Evans and Takamoto Katsuta.
CFAO Motors Kenya Limited, a subsidiary of the CFAO Group, is the distributor and service provider of Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes Benz passenger, trucks and buses, Hino, Hyundai light trucks and Sinotruk (HOWO) as well as Winpart (value parts) and AUTOFAST quick service stations.
CFAO Motors Kenya has a network of 40 Branches, Dealerships, and Authorized Service Centers across the country with exceptional after-sales services and also provides additional services under our certified pre-owned vehicle brand, Automark, as well as quick-fix service through our AUTOFAST service centers.
ENDS;
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